Current and Future Challenges in the Social Casino Market

A few weeks ago, I attended Casual Connect Amsterdam. This time around I tried to do something new on the stage and rather than giving an updated State of the Social Casino Industry talk, I did a fire side chat with Jeff Grub from Games Beat. We discussed the current and future challenges for the Social Casino market. We discussed topics like: the importance of content in social casino, user acquisition, market makeup, growth drivers, how smaller companies can differentiate themselves, what Playtika does dominate this market, and more. Below is the video. Hope you find it insightful.