I am happy to announce that today we have finalized the acquisition of Pacific Interactive the team and company behind one of the best products in the Social Casino and the Social Gaming industry. Based out of London, Tel-Aviv, Argentina, the Ukraine, and Romania, the team behind House of Fun is a great addition to our growing portfolio of games.
The company was established only a few years ago and has been able to set itself apart from the rest of the contenders with many unique factors.
1) First and foremost is the quality of the the team. Headed by Omri Sheetrit and Ezra Regev, Pacific Interactive employees more than 100 employees across the globe.
2) Second is the quality of their product and slots content. If you know the slots industry you will appreciate that being able to build a team that consistently creates AAA slot machines is a large challenge. Unlike many of the small to midsize companies in the space Pacific Interactive creates slots content that is of the highest quality and stands up to the quality standards that only the “big guys” can expect of their teams.
3) Cutting edge technology. For obvious reasons I cant lay out this part of the story in public but I can say that the technology developed by Pacific is truly ground breaking not only in the social casino industry but in the gaming industry as a whole.
House of Fun has 700k DAU and 2.7m MAU. As we have done in every previous acquisition we plan on keeping the Pacific Interactive team in its organic form.
Congratulations to the founders and the team and if the deal process was an indicator of things to come – the sky is the limit. I have no doubt that this was one of the best acquisitions in the gaming industry in the last few years.
Here is a short promo video of the game